Around the World

Around the World voyage campaign concept and design for cover, envelope, brochure layout, maps, related promotional trade and sales materials. The cover illustration concept was based on that year's itinerary to create a unified pattern using cultural iconography from the countries to be visited. The simple graphic illustration style paired with printing techniques – emboss, hot & cold foil on red uncoated feltweave cardstock – produced a modern look and luxurious feel that evokes the brand, as well as the experience of a 180-day world cruise.